Pipe Capital

Working capital that actually works

Grow with your customers by offering fast, frictionless embedded capital to help them build something bigger.

The Capital Gap

Make access to capital easier

Your customers need working capital to thrive, but 77% of SMBs are concerned about access to capital. See how Pipe helps you solve the biggest pain point for your customers.

Easy

Customer-friendly financing

Seamlessly embed a best-in-class capital experience with benefits of a line of credit.
fAST

Launch in weeks, not months

Go to market with a new capital offering in as little as a few weeks.

Integrated

Keep customers on your platform

Expand your product suite to meet your customers’ needs.

Growth

Grow along with your customers

Launch a new revenue stream without hitting your bottom line.

Capital Metrics

Performance by the numbers

Pipe’s seamless user experience and activation tools help our partners see engagement and utilization rates well above industry average, while our net promoter scores reflect highly satisfied customers.
62%
Average conversion rate
More than three out of every five customers who start the sign up process for Pipe Capital go on to order an advance, showing both the need for capital among SMBs and the effectiveness of Pipe’s product experience.
9.4%
Chief Marketing Officer

Pipe helps you grow with a variety of activation methods, with our email outreach alone yielding an average 9.4% activation rate within the first month for our vertical SaaS partners.

77
Net Promoter Score

With an NPS well above the industry average, customers have shown they love Pipe’s fast, easy capital experience and would highly recommend it to others.

Multiple Integration Options

Choose from three customer experience options

01

Pipe hosted

02

Embedded UI

03

Capital API Only

Fully Themable

Easily customize the look and feel to match your platform

Solve your customer’s needs without them ever leaving your platform. Customize for a native look and feel that’s perfectly on brand.

Better together

Pipe is building a suite of embedded financial products to deliver seamless solutions for your customers

FAQs

Questions? We're glad you asked

Pipe offers a Merchant Cash Advance, where a customer sells a portion of its future revenue for up-front capital. The MCA is paid as a percentage of revenue, allowing the customer to pay as they generate sales, without worrying about a fixed minimum payment when sales slow down.

Embedding a capital solution provides fast and easy capital access for customers on the same platform they use to run their business, improving retention and customer satisfaction, while also helping customers grow revenue and increase GPV.

Pipe has three integration options: Pipe-hosted, Embedded UI, and Capital API, ranging from a fast, no-code solution to a deep API integration for a fully customized customer journey.

Pipe will request a data sharing process to underwrite your customers, including details such as historical transaction data, payment amounts, and other custom fields to help us create the best offers for your customers.

Pipe gives you the option to fully white-label the capital offering so you can maintain your brand throughout the capital offering process.

Pipe has a full marketing, sales, and customer success team that can help you tailor your marketing strategies and service your customers end-to-end.

Revenue models vary but often involve a percentage of the funded amount or collected fees.

Pipe can help partners launch a capital offering in 2-4 weeks, depending on the integration option that is chosen.

Pipe Capital is currently available in the US, UK, and Canada, and will be arriving soon in Australia and the
Netherlands.